Introduction
India’s rural economy thrives on the hard work
of its farmers, artisans, and self-help groups (SHGs). In recent years, rural
fairs (melas) have emerged as powerful platforms for connecting producers
with consumers, promoting traditional crafts, disseminating knowledge, and
boosting rural incomes. These events not only celebrate India’s agricultural
heritage but also provide market access, technology exposure, and skill
development opportunities to rural entrepreneurs.
Month-wise Calendar of Rural Melas (2025)
🗓 January
Arunachal SARAS Mela
- Dates: Jan
13–22, 2025
- Location: DK Convention Centre, Itanagar, Arunachal Pradesh
- Highlights: Rural artisans, women-led SHGs, organic products, North-East
handcrafts
- Scope: Income
generation for rural women, tribal and organic product promotion
🗓 February
Pusa Krishi Vigyan Mela
- Date: Feb
22, 2025
- Location: Pusa Campus, New Delhi
- Highlights: Advanced farming techniques, seed varieties, agri-machinery demos
- Scope: Ideal
for progressive farmers and agri-startups
SARAS Aajeevika Mela – Noida
- Dates: Feb
21 – Mar 10, 2025
- Location: Noida Haat, Sector 33A, Noida
- Highlights: SHG products from across India, handlooms, tribal food items
- Scope: Rural
product marketing, women entrepreneurship
Krishi Darshan Mela – Hisar
- Dates: Feb
15–17, 2025
- Location: Farm Machinery Institute, Hisar, Haryana
- Highlights: Farm equipment display, technical sessions, input seller booths
- Scope: Great
for small/marginal farmers and rural entrepreneurs
SARAS Regional Mela – Patiala
- Dates: Feb
14–23, 2025
- Location: Sheesh Mahal, Patiala, Punjab
- Highlights: Traditional Punjabi crafts, SHG foods, folk performances
- Scope:
Cultural preservation and rural livelihoods
🗓 March
Kisan Mela Series – PAU
- Dates & Locations:
- Mar 7 – Ballowal Saunkhri
(SBS Nagar)
- Mar 10 – Amritsar
- Mar 11 – Faridkot
- Mar 13 – Gurdaspur
- Mar 18 – Bathinda
- Mar 21–22 – Ludhiana (Main
Event)
- Mar 25 – Patiala
- Highlights: Agro-industrial exhibits, new seed releases, farm demonstrations
- Scope: Mass
outreach to Punjab’s farming community
Krishi Kumbh Mela – Pantnagar
- Dates: Mar
7–10, 2025
- Location: GB Pant University, Pantnagar, Uttarakhand
- Highlights: Agri-tech showcase, progressive farmer awards, research interface
- Scope: Great
learning hub for serious agri-entrepreneurs
🗓 October
Kisan Mela – Jalandhar
- Dates: Oct
18–20, 2025
- Location: CT Institutions, Shahpur Campus, Jalandhar
- Highlights: Modern tools, agri-startups, awareness sessions
- Scope:
Exposure to new agri-business models
🗓 November
SARAS Mela at IITF – Delhi
- Dates: Nov
14–27 (Tentative)
- Location: Pragati Maidan, New Delhi
- Highlights: National-level participation, SHG products, tribal craft
- Scope: One
of India’s biggest rural product platforms
🗓 December
SARAS Aajeevika Mela – Delhi
- Dates: Dec
1–17, 2025
- Location: Handicraft Bhawan, Connaught Place, New Delhi
- Highlights: Handicrafts, SHG foods, community enterprises
- Scope:
Direct market linkages for rural producers
Message to Our Rural Champions
Dear
Farmers, SHG Members, and Rural Youth,
These melas
are not just fairs, they are gateways to opportunities - to sell
your products, learn new skills, gain exposure, and connect with larger
markets. Whether you produce vegetables, handicrafts, pickles, honey, or woolen
clothes, your work deserves the spotlight.
We
encourage you to participate, explore, and engage in these rural festivals of
innovation, tradition, and prosperity. Together, we can build a stronger
rural economy.
“गाँव से मेला नहीं, मेला गाँव से बनता है।”
— Let your talent travel far, your roots stay strong.
Post a Comment