🎯 Target Audience: Farmers
🌟 Why It Matters:
Enables farmers to choose crops based on future market prices and demand trends, not just tradition. This helps reduce financial risks and ensures better profits.
🔑 Key Features:
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📊 Uses historical and real-time data to predict price trends.
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💰 Encourages crop selection based on profitability, not habit.
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📱 Promotes the use of mobile apps and tools for decision-making (e.g., Fasal Salah, Agmarket, Krishi Network).
🧠 Real Impact:
Farmers who adopt forecasting avoid price crashes and plan sowing with confidence, leading to smarter, market-aligned agriculture.
2️⃣ “Real-Time Mandi Watch” – Tracking Prices Across Markets
🎯 Target Audience: Farmers & Traders
🌟 Why It Matters:
Provides live updates on mandi prices, empowering stakeholders to sell at the right time and place, and avoid exploitation by middlemen.
🔑 Key Features:
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🖥️ Live mandi dashboards and mobile alerts
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📍 Identifies best regional markets for selling specific crops
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🤝 Promotes better negotiation and fair pricing
📱 Tools You Can Use:
Kisan Suvidha, e-NAM, RML AgTech, and real-time price alert systems.
3️⃣ “From Farm to Plate” – Price Transparency for Consumers & Producers
🎯 Target Audience: Consumers & Producers
🌟 Why It Matters:
Builds trust and encourages fair trade by showcasing how prices move from farm to retail — ensuring both producers earn fairly and consumers pay justly.
🔑 Key Features:
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🔍 Explains the price journey from farmer to market to consumer
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🛒 Promotes direct-to-consumer channels like farmer markets
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🌐 Supports digital platforms that reduce middlemen
💬 The Impact:
Price transparency leads to informed consumer support, stronger local economies, and higher farmer incomes.
✅ Who Benefits?
| Stakeholder | Benefits |
|---|---|
| 👨🌾 Farmers | Better crop planning, higher profit margins |
| 🧑💼 Traders | Smarter procurement and inventory timing |
| 🛍️ Consumers | Fair pricing and traceability |
| 🏛️ Policy Makers | Data-driven decisions for MSPs and subsidies |
⚠️ Challenges to Overcome
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Limited awareness of forecasting tools
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Need for digital access and training
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Mistrust in data-based advisories
💡 Our Solution:
Training + Tech + Trust = Empowered Agriculture
🚀 The Future: Data-Driven Farming with Harvest Track Research
Imagine a world where:
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📱 Farmers receive weekly crop price forecasts
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🧠 Governments issue advisories backed by real-time market data
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🌿 Farmers choose crops confidently, knowing their profit potential
That’s the future we’re building with Harvest Track Research.
🌱 Conclusion
In today’s changing agricultural landscape, information is as vital as irrigation.
With tools like forecasting, mandi tracking, and pricing transparency, farmers no longer farm blindly — they farm wisely.
🔔 Grow Smart. Sell Wise. Live Better.
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